Web Survey Bibliography
In recent years with the increasingly world-wide introduction of the Internet, the use of online questionnaires has increased dramatically. However in Thailand, there has been only very limited systematic research on web-based design in Thailand, including for Thai undergraduates who are the biggest group of Thai internet users. The particular characteristics of the Thai language (e.g. no capital letters, no break between words, Thai script etc.) present some interesting challenges for online Thai surveys. This experimental study investigated web-based survey design principles based on an English language background trial at a Thai university with individual interviews and focus groups with the use of think aloud and other research techniques. The findings of two types of web usability tests revealed that the scrolling web-based format was the most suitable for conducting survey s and that such surveys are most likely to attract higher response rates when endorsed by a trusted organization, when instructions are short, simple and specific, when closed and dichotomous questions provide sufficient answer options and when matrix and semantic differential questions are limited. Research also indicates that the font, Ms Sans Serif of size "-1" or 14 pixels in Thai, is the most appropriate for the Thai language, as is a simple progression bar, three-point rating scales and an artistically decorated survey form.
The approximate ideal length of an effective on-line survey is about 20 questions, taking about 5 - 10 minutes to complete. The short and potentially sensitive demographic questions are best obtained just before respondents complete the questionnaire. Thai undergraduates adequately understand check boxes, option or radio buttons, and drop-down menus; therefore a help section may only be necessary when the survey is more complex than a general survey.
The study also examined the most attractive invitation method, comparing pop-up windows, message banners and advertising marquees in a 22-day trial on a Thai university website where 3,848 survey forms were completed, representing 22.7 per cent of those who entered the survey web-site. The characteristics did not differ from the actual university web-users profile - 58% were female and 32.8% were university students. The most effective invitation method was a message box when users clicked on any link on the homepage since it is a new method with no restriction from the browser with an effective grasp on the attention of the users. The most significant reasons influencing participants' decisions about the questionnaire were the same factors effecting decisions to participate in surveys generally: topic of survey followed by the importance of the survey content. The third reason influencing users' decisions to participate in this survey was the invitation method. In future, the third factor may become the ben efit accruing to the respondent.
RMIT Homepage (abstract) / (full text)
Web survey bibliography (4086)
- The case for publishing (some) online polls; 2007; Taylor, H.
- Surveys interviews and new communication technologies; 2007; Schober, M. F., Conrad, F. G.
- Spoken and multimodal dialog systems for survey research; 2007; Johnston, M.
- Sampling in online surveys; 2007; Beidernikl, G., Kerschbaumer, A.
- Sampling for web surveys; 2007; Rivers, D.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- Research synthesis: The practice of cognitive interviewing; 2007; Beatty, P. C., Willis, G. B.
- Reinterview: A tool for survey quality improvement; 2007; Feindt, P., Schreiner, I., Bushery, J.
- Reconstructing childhood health histories using internet panels; 2007; Smith, J. P.
- Qualitative data exchange: Methods and tools; 2007; Corti, L.
- Pilot study to recruite a sample for an online panel: Effects of contact mode, incentives and information...; 2007; Scherpenzeel, A.
- Overcoming challenges to conducting online surveys; 2007; Ye, J.
- Opportunities and constraints of electronic research; 2007; Roberts, L. D.
- Nicht-reaktive datenerhebung: Teinahmeverhalten bei befragungen mit paradaten evaluieren. [Non reactive...; 2007; Kaczmirek, L., Neubarth, W.
- New technologies and tools for study management: Designing, implementing and maintaining a Web-based...; 2007; Courtney, L., Warmoth, E., Rodan, M., Katz, K., Subramanian, S., Kiely, M.
- Multiple imputation: review of theory, implementation and software; 2007; Harel, O., Zhou, X. H.
- More honest answers to surveys? A Study of data collection mode effects; 2007; Dennis, J. M., Li, R. J.
- Modes, trends, and content: A comparison of the 2003 HRS internet survey with HRS 2002 and 2004 Core...; 2007; Weir, D.
- Mixed-mode surveys with Netservey; 2007; Papagiannidis, S., Li, F.
- Lessons learned: Converting a telephone survey panel to an internet panel; 2007; Roe, D. J., Stockdale, J., Farrelly, M., Heinrich, T.
- Is Quanvert here to stay?; 2007; Read, N.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Estimation of the effects of measurement characteristics on the quality of survey questions; 2007; Saris, W. E., Gallhofer, I.
- Equivalence of electronic and off-line measures; 2007; Roberts, L. D.
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- Dual-mode electronic survey lessons and experiences; 2007; Lang, M.
- Does mode matter for modeling political choice? Evidence from the 2005 British Election Study; 2007; Sanders, D., Clarke, H. D., Stewart, M. C., Whiteley, P.
- Developments in electronic survey design for establishment surveys; 2007; O'Neill, G.
- Design and development of an electronic survey system; 2007; Aaron, B., Desai, S.
- Counterfactuals and causal inference: Methods and principles for social research; 2007; Morgan, S. L., Winship, C.
- Can I use a panel? Panel conditioning and attrition bias in panel surveys; 2007; Das, M., Toepoel, V., van Soest, A.
- A guide to understanding Internet measurement alternatives; 2007
- Internet research ethics; 2007; Ess, C.
- Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace ; 2007; Dwyer, R., Passerini , K., Hiltz, S. R.
- Knitting Patterns: for interview and analysis; 2007; Jenkins, S.
- Surveys and Technology – Polishing the Crystal Ball; 2007; Neffendorf, H.
- Choosing Web Surveys: mode choices among Youth Cohort Study respondents; 2007; Wardle, H., Robinson, C.
- Using Chat Tools to Perform Evaluation Interviews Eve-Marie Larsen; 2007; Larsen, E.-M.
- The Effect of Reminder Intervals on Response Rates for Web Surveys; 2007; Lemon, J. S.
- A new era of Market Research – Real-Time Sampling™ (RTS); 2007; Davis, H.
- Survey Research in a Wireless World; 2007; Pazurik, A., Cameron, M. R.
- Whither the Web: Web 2.0 and the Changing World of Web Surveys; 2007; Couper, M. P.
- Internet-based survey design for university web sites : a case study of a Thai university ; 2007; Vate-U-Lan, P.
- Visualizing Personal Networks: Working with Participant-aided Sociograms; 2007; Hogan, B., Carrasco, J. A., Wellman, B.
- Online research ethics; 2007; Madge, C.
- Response time measurement in the lab and on the Web: A comparison; 2007; Galesic, M., Reips, U.-D., Kaczmirek, L., Czienskowski, U., Liske, N., von Oertzen, T.
- Context effects in Internet Surveys: New issues and evidence; 2007; Smyth, J. D., Dillman, D. A., Christian, L. M.
- Technical considerations when implementing online research; 2007; Schmidt, W. C.
- Psychological Research on the Internet; 2007; Krantz, J. H.